Guides
Ad policy guides, in plain language
Why ads get rejected and how to write ones that get approved, platform by platform and for the categories that get flagged most. Each guide is based on the platform's own policy pages, linked at the bottom.
By platform
Meta ad policy: why Facebook and Instagram ads get rejected
Why Facebook and Instagram ads get rejected: personal attributes, health claims, age rules, and how to request another review.
Read the guideTikTok ad policy: why TikTok ads get rejected and how to fix them
Why TikTok rejects ads: exaggerated claims, before-and-after, body image, AI labels and market rules, plus how to fix them.
Read the guideGoogle Ads policy: why Google and YouTube ads get disapproved
Why Google and YouTube ads get disapproved: unreliable claims, clickbait, healthcare and finance rules, and how to appeal.
Read the guideLinkedIn ad policy: why LinkedIn ads get rejected and how to fix them
Why LinkedIn rejects ads: unsupported claims, health promises, finance and healthcare limits, editorial rules, and appeals.
Read the guideX ad policy: why ads on X (Twitter) get rejected
Why X rejects ads: clickbait, unrealistic results, hashtag and emoji rules, health and finance limits, and how to get a review.
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By category
Supplement ads: how to advertise dietary supplements on Meta, TikTok, Google, LinkedIn and X
How to advertise dietary supplements on Meta, Google, TikTok, LinkedIn and X without disease claims or banned ingredients.
Read the guideSkincare and beauty ads: claims, before-and-after and targeting rules
Skincare and beauty ad rules: wrinkle and acne claims, before-and-after images, age wording and procedure targeting.
Read the guideWeight-loss ads: what Meta, TikTok, Google, LinkedIn and X allow
Weight-loss ad rules on Meta, TikTok, Google, LinkedIn and X: 18+ targeting, time-bound claims, body image, before-and-after.
Read the guideFinancial services ads: loans, credit, investing and insurance rules by platform
Rules for loan, credit, investment and insurance ads on Meta, Google, TikTok, LinkedIn and X: licenses, 18+, disclosures.
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